A graduate with a Master in Communication, Florence Jacquinot won the annual competition of company creation of the University Lyon 3 with an image project. Dauphine of Miss France, and 7th in the international Miss Model election, she then coached the youngest after the scenes so that they could exploit themselves during a beauty competition: speech, maintenance, elegance, nothing is left by chance.

In 2002, she moved to Geneva where she was recruited by a Communication digital agency on whose behalf she advised luxury companies on the management of their fame on the internet. Her knowledge on information technologies enables her to become responsible for Public Relations and further increase her knowledge on the codes of luxury.

In 2011, she decides to start a fashion blog in which she shares all her style secrets, creates and animates her own community. Thanks to this synergy, she presented on fashion and trends for almost 2 years on the channel; Romande La Télé based in Lausanne and she equally realized 125 programs. Major cosmetic companies asked on her opinion concerning their products.

It was then that the luxury Eye magazine asked her to become editor-in-Chief, a function that she accepts in January 2015. Meanwhile, her social networks gained experience and extraordinary travels grew thanks to the closeness created with her community. Good at all events, the channel; Genevoise Léman Bleu entrusted their travel show to her, precisely because of her authenticity and her attractive outfits facing camera, and the magazine; L'Officiel introduced her twice in their pages as a Switzerland model to follow. Relaxed and active, she is a model for the city often called Geneva Carry Bradshaw for her colourful looks and the constant enhancement of the qualities she observes around her. She has succeeded in establishing and assumed a strong Personal Branding in some few years, managing her personal image and her ' American' style, like those of a celebrity, to the point that she regularly dispenses her advice for success to her readers and viewers. Always listening, available, she is always asked for her ability to motivate and to positively transform the overall image of a personality.

She became a speaker and a consultant; she helps women find confidence in themselves, to boost their career and their image.